In our latest Purpose Power Index research, StrawberryFrog and Dynata® have partnered on a groundbreaking new study on the core driver of US employee happiness, engagement and retention: meaningful work.

If you’re wondering how US workers were really feeling in 2023, look no further. Based on this new study, we’re calling it “The Great Shrug.” Two out of three workers are either unfulfilled, checked out or fed up. Yet the vast majority are putting up with it because they dread changing jobs.

The WorkShift study will help you understand:

• The 4 dominant emotional mindsets of today’s US workers

• The 5 key drivers of employee retention

• Why meaningful work is employees’ biggest unmet need

• How senior leaders can create a more meaningful employee experience.

Don't miss out on this opportunity to increase worker happiness. Download the results now!

2022: Dynata® and StrawberryFrog partnered for the third iteration of the groundbreaking Purpose Power Index™ study. This study evaluated how consumers perceived brand purpose, which extended beyond profit-making to a brand's societal role. The Index, the first of its kind, assessed companies that prioritized purpose as a core element of their business, showcasing its potential for growth, transformation, and positive community impact. In 2022, the study expanded to include employee perspectives, marking the largest-ever survey of brand purpose perceptions, involving 20,500+ individual ratings from over 6,500 U.S. consumers and employees across 200 brands.

2021: In the second iteration of the study, RepTrack and StrawberryFrog collaborated on a pioneering study measuring consumer perceptions of brand purpose, which goes beyond profit to a brand's societal mission. The Purpose Power Index™, the first of its kind, empirically evaluated companies that prioritize purpose at their core, among both employees and consumers. This extensive study included over 20,500 individual ratings from more than 6,500 U.S. consumers, spanning 200 brands, conducted online in 2021.

2019: In the first ever iteration of the study, Reputation Institute and StrawberryFrog announced the launch of a breakthrough study measuring how consumers really think and feel about brand purpose. Brand purpose relates to a brand’s mission in society, the higher order reason to exist beyond making a profit. This was the largest study ever measuring perceptions of brand purpose, based on more than 17,500 individual ratings among over 7,500 U.S. consumers, and encompassing more than 200 different brands. The research was conducted online in the Fall of 2019.

ABOUT STRAWBERRYFROG

StrawberryFrog designs Movements for growth. The award-winning independent strategy, full-funnel marketing, advertising, and design firm focuses on galvanizing employees and mobilizing consumers, applying creativity and innovation such as AI to create “Movements” that mobilize and engage people to help companies transform and grow. Visit www.StrawberryFrog.com for more information.

ABOUT DYNATA

Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.